1. What is the Internet of Things and How Can It Grow My Business?

    What is the Internet of Things and How Can It Grow My Business?

    The term Internet of Things might sound disconcertingly vague, but it refers to something very specific: technological devices connected via the internet. Similar to other technological buzzwords such as 3D printing and electric cars, the technology behind the Internet of Things (IoT) has been in existence for decades but it is only in recent years the term has gained credence.

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  4. Monetizing IoT

    1. It started off with smartphones, then moved on to smartwatches and smart TVs and got to a stage where we now have basically everything [connected] from thermostats to clothing to shoes and chairs in the office.
    2. If you don't have a huge marketing budget then actually being the first to some of these platforms represents a fantastic cross-marketing opportunity.
    3. I'm not a huge fan of jumping onto new technology for the sake of it.
    4. It is a fascinating space and it is not going to slow down and it is clearly where the future is.